Urban Ginova was created with a clear mission: to make premium sportswear and sneakers accessible at outlet prices — without compromising trust, simplicity, or experience.
Founded by Mauro Costa, a 28-year-old entrepreneur of Portuguese origin, Urban Ginova was born from both passion and strategy. Mauro grew up deeply connected to sneaker culture. As a teenager, he began collecting Nike sneakers, carefully choosing each pair, studying drops, and understanding the value behind every design. What started as personal passion evolved into a long-term vision.
With the support of the Ginova franchising structure, Mauro launched Urban Ginova to bridge the gap between premium brands and fair pricing. The objective was simple:
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Offer authentic sports products at competitive outlet prices
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Create a clean, minimal, and intuitive shopping experience
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Remove complications from online purchasing
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Build a brand customers can trust
From day one, Urban Ginova was designed to feel modern, transparent, and efficient. Our platform focuses on clarity no unnecessary distractions, no complex processes. Just a simplified, practical website where customers can browse, choose, and purchase with confidence.
Behind the scenes, Urban Ginova operates with structured logistics, strict quality control, and a professional supply chain network. Every product is carefully selected to ensure authenticity, value, and reliability.
Today, Urban Ginova represents more than a store it represents accessibility to global sportswear culture. What began with a teenager collecting sneakers has grown into a scalable operation focused on delivering premium brands at fair prices to customers worldwide.
We believe shopping should be simple.
We believe prices should be fair.
And we believe trust is built through consistency.
Urban Ginova — Premium Sportswear. Simplified.
