{"product_id":"new-balance-327-original-18","title":"New Balance 327","description":"\u003cp data-path-to-node=\"3\"\u003eThe New Balance 327 is a modern creation that \u003cb\u003epays homage to New Balance's 1970s running designs\u003c\/b\u003e but with a \u003cb\u003edramatic and exaggerated approach\u003c\/b\u003e that makes them undeniably contemporary. Launched in 2020, they quickly became a fashion phenomenon, celebrated for their unique silhouette and the \u003cb\u003ebalance between comfort and visual audacity\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eThis model is distinguished by its streamlined shape, yet with \u003cb\u003eexaggerated proportions\u003c\/b\u003e, especially in the heel and sole. The 327 is the perfect choice for those looking for a \u003cb\u003estatement sneaker\u003c\/b\u003e that combines retro nostalgia with an innovative, cutting-edge design.\u003c\/p\u003e\n\u003chr data-path-to-node=\"5\"\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e📐 Construction Highlights and Geometric Innovation\u003c\/h3\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe design of the 327 is marked by \u003cb\u003easymmetries, bold branding\u003c\/b\u003e, and an outsole that extends beyond the heel, giving it a unique identity.\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb\u003eMixed Materials and Layering Upper:\u003c\/b\u003e The upper typically combines \u003cb\u003elightweight, breathable nylon\u003c\/b\u003e (like 70s running shoes) at the base, with \u003cb\u003esoft suede overlays\u003c\/b\u003e that add texture and complex layering, maintaining the vintage feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb\u003eOversized and Asymmetrical Lateral \"N\" Logo:\u003c\/b\u003e The main design element is the \u003cb\u003elarge \"N\" logo\u003c\/b\u003e on the side. This branding is not only oversized, it is \u003cb\u003eapplied asymmetrically only on the exterior side\u003c\/b\u003e of the shoe, creating a powerful and unbalanced visual focus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb\u003eExtended Outsole (Trail):\u003c\/b\u003e The gumsole or black rubber outsole features a \u003cb\u003etrail traction pattern\u003c\/b\u003e inspired by all-terrain running shoes. The rubber \u003cb\u003eextends dramatically onto the rear heel panel\u003c\/b\u003e, a design detail that gives the model its bold, angular silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb\u003eElevated and Angular Midsole:\u003c\/b\u003e The midsole is \u003cb\u003etaller and wedge-shaped\u003c\/b\u003e, providing lift and continuous, soft cushioning. Its angular geometry contributes to the bold look of the silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,4,0\"\u003e\u003cb\u003eThin and Lightweight Construction:\u003c\/b\u003e Despite its chunky sole proportions, the 327's upper is incredibly \u003cb\u003elightweight and thin\u003c\/b\u003e, maintaining the heritage of track running shoes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NEW BALANCE","offers":[{"title":"Man \/ W 5.5 \/ 4.0 M","offer_id":56458139763019,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 6.0 \/ 4.5 M","offer_id":56458139795787,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 6.5 \/ 5.0 M","offer_id":56458139828555,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 7.0 \/ 5.5 M","offer_id":56458139861323,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 7.5 \/ 6.0 M","offer_id":56458139894091,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 8.0 \/ 6.5 M","offer_id":56458139926859,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 8.5 \/ 7.0 M","offer_id":56458139959627,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 9.0 \/ 7.5 M","offer_id":56458139992395,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 9.5 \/ 8.0 M","offer_id":56458140025163,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 10.0 \/ 8.5 M","offer_id":56458140057931,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 10.5 \/ 9.0 M","offer_id":56458140090699,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 11.0 \/ 9.5 M","offer_id":56458140123467,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 11.5 \/ 10.0 M","offer_id":56458140156235,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 12.0 \/ 10.5 M","offer_id":56458140189003,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 12.5 \/ 11.0 M","offer_id":56458140221771,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 5.5 \/ 4.0 M","offer_id":56458140254539,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 6.0 \/ 4.5 M","offer_id":56458140287307,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 6.5 \/ 5.0 M","offer_id":56458140320075,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 7.0 \/ 5.5 M","offer_id":56458140352843,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 7.5 \/ 6.0 M","offer_id":56458140385611,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 8.0 \/ 6.5 M","offer_id":56458140418379,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 8.5 \/ 7.0 M","offer_id":56458140451147,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 9.0 \/ 7.5 M","offer_id":56458140483915,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 9.5 \/ 8.0 M","offer_id":56458140516683,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 10.0 \/ 8.5 M","offer_id":56458140549451,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 10.5 \/ 9.0 M","offer_id":56458140582219,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 11.0 \/ 9.5 M","offer_id":56458140614987,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 11.5 \/ 10.0 M","offer_id":56458140647755,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 12.0 \/ 10.5 M","offer_id":56458140680523,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 12.5 \/ 11.0 M","offer_id":56458140713291,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0952\/0971\/files\/eyJidWNrZXQiOiJic3RuLWltYWdlLXNlcnZlciIsImtleSI6ImNhdGFsb2cvcHJvZHVjdC9NUzMyN0hSMS9NUzMyN0hSMS0wMS5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY29udGFpbiIsIndpZHRoIjoxMTYwLCJoZWlnaHQiOjE.webp?v=1770141294","url":"https:\/\/urbanginova.com\/products\/new-balance-327-original-18","provider":"Urban Ginova","version":"1.0","type":"link"}