{"product_id":"new-balance-327-original-1","title":"New Balance 327","description":"\u003cp data-path-to-node=\"1\"\u003eThe New Balance 327 is a modern creation that pays tribute to the brand’s 1970s running designs, but with a dramatic and exaggerated approach that makes them undeniably contemporary. Launched in 2020, they quickly became a fashion phenomenon, celebrated for their unique silhouette and the balance between comfort and visual boldness.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThis model is distinguished by its streamlined shape but with exaggerated proportions, especially in the heel and sole. The 327 is the perfect choice for those seeking a statement sneaker that combines retro nostalgia with an innovative, avant-garde design.\u003c\/p\u003e\n\u003chr data-path-to-node=\"3\"\u003e\n\u003ch3 data-path-to-node=\"4\"\u003e Construction Highlights and Geometric Innovation\u003c\/h3\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe design of the 327 is marked by asymmetries, bold branding, and an outsole that extends beyond the heel, giving it a unique identity.\u003c\/p\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,0,0\"\u003e\u003cb\u003eMixed Material Upper and Layering:\u003c\/b\u003e The upper typically combines lightweight and breathable nylon (just like 1970s running shoes) at the base with soft suede overlays that add texture and complex layering while maintaining a vintage feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,1,0\"\u003e\u003cb\u003eOversized and Asymmetrical Lateral \"N\" Logo:\u003c\/b\u003e The main design element is the large-scale \"N\" logo on the side. This branding is not just big; it is applied asymmetrically only to the lateral (outer) side of the sneaker, creating a powerful and unconventional visual focus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,2,0\"\u003e\u003cb\u003eExtended Trail Outsole:\u003c\/b\u003e The rubber outsole—often in gum or black—features a trail traction pattern inspired by all-terrain shoes. The rubber extends dramatically up to the back heel panel, a design detail that gives the model its bold and angular silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,3,0\"\u003e\u003cb\u003eElevated and Angular Midsole:\u003c\/b\u003e The midsole is taller and features a wedge shape, providing lift and smooth, continuous cushioning. Its angular geometry contributes to the silhouette's bold appearance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,4,0\"\u003e\u003cb\u003eSlim and Lightweight Construction:\u003c\/b\u003e Despite its chunky proportions in the sole, the upper of the 327 is incredibly light and thin, staying true to the heritage of track running shoes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NEW BALANCE","offers":[{"title":"Man \/ W 5.5 \/ 4 M","offer_id":56458597531979,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 6 \/ 4.5 M","offer_id":56458597564747,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 6.5 \/ 5 M","offer_id":56458597597515,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 7 \/ 5.5 M","offer_id":56458597630283,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 7.5 \/ 6 M","offer_id":56458597663051,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 8 \/ 6.5 M","offer_id":56458597695819,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 8.5 \/ 7 M","offer_id":56458597728587,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 9 \/ 7.5 M","offer_id":56458597761355,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 9.5 \/ 8 M","offer_id":56458597794123,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 10 \/ 8.5 M","offer_id":56458597826891,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 10.5 \/ 9 M","offer_id":56458597859659,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 11 \/ 9.5 M","offer_id":56458597892427,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 11.5 \/ 10 M","offer_id":56458597925195,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 12 \/ 10.5 M","offer_id":56458597957963,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Man \/ W 12.5 \/ 11 M","offer_id":56458597990731,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 5.5 \/ 4 M","offer_id":56458598023499,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 6 \/ 4.5 M","offer_id":56458598056267,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 6.5 \/ 5 M","offer_id":56458598089035,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 7 \/ 5.5 M","offer_id":56458598121803,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 7.5 \/ 6 M","offer_id":56458598154571,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 8 \/ 6.5 M","offer_id":56458598187339,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 8.5 \/ 7 M","offer_id":56458598220107,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 9 \/ 7.5 M","offer_id":56458598252875,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 9.5 \/ 8 M","offer_id":56458598285643,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 10 \/ 8.5 M","offer_id":56458598318411,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 10.5 \/ 9 M","offer_id":56458598351179,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 11 \/ 9.5 M","offer_id":56458598383947,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 11.5 \/ 10 M","offer_id":56458598416715,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 12 \/ 10.5 M","offer_id":56458598449483,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true},{"title":"Woman \/ W 12.5 \/ 11 M","offer_id":56458598482251,"sku":null,"price":87.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0952\/0971\/files\/3fc9902f.jpg?v=1770142040","url":"https:\/\/urbanginova.com\/products\/new-balance-327-original-1","provider":"Urban Ginova","version":"1.0","type":"link"}